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Digital Data Analyst

Company: Global Widget
Location: Tampa
Posted on: November 11, 2019

Job Description:

The Digital Data Analyst will work with the eCommerce team to track and measure web KPIs and provide data analysis for marketing campaigns across all digital channels.
Responsibilities & Essential Functions

  • Analyze site performance, trends, and customer behavior through scheduled and ad hoc reporting and analyses
  • Collaborate cross-functionally to optimize and organize campaign strategies and quantify results of online marketing initiatives
  • Become power user of Adobe Analytics and other analytics and CRM tools to perform KPI measurements and channel trend optimization
  • Help establish and track departmental web metrics and setup regular executive level reports and marketing channel specific dashboards
  • Extract and analyze qualitative and/or quantitative data to monitor and measure digital traffic activity, trends, visitors and their behaviors while on the website to support funnel optimization
  • Gather, structure and analyze data; present findings and actionable recommendations to inform decision making
  • Proactively identify opportunities for improvement and quantify potential gains
  • Provide insights on data trends and anomalies, and recommend enhancements to drive revenue and provide a superior user experience
    Minimum Qualifications
    • Bachelor's degree and 1+ years relevant experience with digital analytics
    • Knowledge of analytical methods and statistical concepts; strong problem-solving skills
    • Experience using analytics and reporting tools such as Google Analytics, Google Search Console, Metrilo, etc.
    • Strong sense of curiosity and high attention to detail
    • Exceptional communication, written, verbal, and presentation skills; able to convey information clearly and concisely
    • Proven problem solving, quantitative and qualitative analytical skills with the ability to form hypotheses and draw meaningful patterns/insights from multiple data sources
    • Ability to work independently as well as collaboratively in a fast-paced environment with shifting priorities
    • Proficiency in building/managing dashboards and dashboard tools
    • Knowledge of constructing tagging and tracking methods in Google Analytics is a strong advantage
    • Accuracy/attention to detail
    • Proven ability to work as part of a team, to meet your own and team-based objectives and goals

Keywords: Global Widget, Tampa , Digital Data Analyst, Professions , Tampa, Florida

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