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SEO Specialist

Company: Bayshore Solutions
Location: Tampa
Posted on: May 20, 2019

Job Description:

Bayshore Solutions is looking for an experienced SEO Specialist to join its growing digital marketing team. This individual will work alongside SEO and content teams to deliver optimized websites and website content to a variety of client verticals, both B2B and B2C. This candidate should be familiar with current digital marketing tactics, and have a firm understanding of how various digital channels work together to drive website visitors and ultimately conversions. This candidate should be comfortable working with a variety of skillsets within the agency including web developers, project managers, IT and design. If you are someone who loves to know why and enjoys learning new SEO tactics and strategies in a close, multi-discipline team environment, then this is the position for you. Responsibilities: Website Audits and Optimizations

  • Comfortable with current on-page optimization opportunity areas including use of meta data, on-page headings, internal linking, page speed, etc.
  • Conduct keyword research to determine the best keyword strategy for a client vertical
  • Utilize data from competitive analysis in tools like aHrefs and Spyfu to determine organic traffic growth opportunities
  • Comfortable performing website audits regarding search engine optimization to determine areas of improvement during website rebuilds
  • Familiar with taking existing website copy and making SEO optimization recommendations
  • Brainstorm content ideas with copywriters while using keyword data to inform the topic discussion
  • Monitor Google Search Console and Bing Webmaster Tools for website 404 errors, and search query ranking
  • Map 301 redirects based on 404 error reports, and in support of website pre-launch activities
  • Optimize local listings and NAP information on syndication platforms Implementation
    • Implement website optimization changes in a variety of Content Management Systems (CMS) including HubSpot COS, WordPress, Sitefinity, Kentico, etc.
    • Comfortable auditing robots.txt configurations and resubmitting .xml sitemaps at website launch
    • Proficient on backlink best practices (Quality over Quantity)
    • Strong written and verbal communication skills- agreements are created, presented and sold as a team, and associates are sometimes involved in/support these efforts
    • Able to recognize larger trends by analyzing large click/impression data sets
    • Willing to write blog content as needed Reporting & Analysis
      • Knowledge of Google Analytics and Google Search Console
      • Comfortable providing written recommendations and next steps based on YTD, MoM, and YoY organic traffic data
      • Proficient in providing ad-hoc reporting as requested by members of project management/development Additional Responsibilities
        • While content writing is not a primary responsibility, it is a crucial element to on-page SEO. Knowledge of content types, and optimal lengths of these pieces if preferred. Ability to write these content types is a big plus
        • Continually grow your understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused SEO and Optimization recommendations
        • Educate internal peers and external clients of digital marketing trends, particularly around search engine optimization Technical Qualifications:
          • Digital marketing professional with minimum 2 years' experience performing search engine optimization tactics
          • Experience strategizing and monitoring Organic health & progress in various tools (ex. Hubspot, Google Analytics, Google Search Console, etc.)
          • Comfortable extracting reporting from analytics platforms (ex. Google Analytics, Google Search Console) and manipulating data in Excel
          • Exploration of JSON-LD Schema data sets Standard Qualifications:
            • Strong prioritization and time management skills, and the ability to manage multiple complex projects & priorities
            • Excellent written and verbal communication skills
            • Strong analytical and problem solving skills to understand campaign performance (data analysis and recommendations)
            • Confident articulating recommendations based on learnings, data and insights

Keywords: Bayshore Solutions, Tampa , SEO Specialist, Other , Tampa, Florida

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