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Campaign Manager, Senior Associate

Company: New York Life Insurance Company
Location: Tampa
Posted on: November 11, 2019

Job Description:

many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It s a career journey you can be proud of, and you ll find plenty of support along the wa Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune s World s Most Admired Companies, New Yor Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation . It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses Be Good At Life. To learn more, please visit LinkedIn , our Newsroom the Careers page of ******************* . Position_Summary * The Senior Associate, Campaign Manager leads the development and execution of multi-channel marketing campaigns aligned with go-to-market strategies, marketing plans, and annual goals/priorities. Responsibilities * Work closely with the Campaign Audience Manager, Agency partners, and other stakeholders to develop client multi-channel campaign strategies and plans that involve the alignment of email, search, direct mail, etc. to engage targeted audiences generating response, specifically: o Develop campaign briefs, including target audiences, sizing and desired behaviors, content direction, and manage the planning and coordination of multi-channels working in partnership with the Channel team who are responsible for SEO/SEM, email, social, direct mail, and web marketing communications development and deployment o Work with marketing channel management to optimize campaign plans and schedule resources and project deadlines o Map relevant messages and CTAs based on target needs at each stage of their journey across all channels o Liaise with the Performance Analytics team to establish the test designs and logistics to enable incrementality measurement and in- market learning o Hands on the key board manage the input and deployment of campaigns using Adobe to meet marketing goals * Develop and present campaign strategies and plans, along with strategic retest and rollout recommendations to campaign practice and overall marketing and sales leadership * Develop new marketing campaign ideas and business case analyses based on campaign results, micro-segment insights, and channel performance inputs Experience * Bachelors degree required * 5+ years experience developing and executing demand/lead generation or customer expansion and retention campaigns * Use of Adobe tools to design and execute campaigns * Experience utilizing pre-built models for optimizing campaign performance based on client profiling, segmentation, and targeting * Ability to distill complex questions and to reconcile conflicting views in order to create impactful campaign targets * Will make daily decisions that will impact strategy, processes, and campaign dates. Will have a high degree of responsibility for resolving a full range of issues related to campaign execution * Excellent written and oral communication skills are required * Ability to think strategically and manage multiple concurrent marketing programs * Attention to detail and experience overseeing campaign quality control * Ability to prioritize projects and assignments, and allocate time efficiently * Advanced with Excel and Tableau or similar applications * Strong quantitative, strategic, and data visualization skills preferred * Bachelor s, or higher, Degree (Marketing, Operations, Information Systems, Economics or similar) required EOE M/F/D/V If you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at: **************.

Keywords: New York Life Insurance Company, Tampa , Campaign Manager, Senior Associate, Executive , Tampa, Florida

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