TampaFLRecruiter Since 2001
the smart solution for Tampa jobs

Client Campaign Audience Manager, CVP

Company: New York Life
Location: Tampa
Posted on: November 11, 2019

Job Description:

Description A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It's a career journey you can be proud of, and you'll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation . It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses Be Good At Life. To learn more, please visit LinkedIn , our Newsroom and the Careers page of ******************* . Position Summary - This market and client segmentation expert experienced at leveraging consumer data insights and market intelligence to size opportunities and set the targeting strategy and plan for delivering client expansion/retention/advocacy marketing programs that meet or exceed marketing goals. This role defines market and customer micro-segments, identifies key triggers and assesses likely conversion rates based on prior history to inform marketing investment decisions. The Senior Audience Manager understands how to work with customer data and plays an important role in guiding the marketing data engineering roadmap. Responsibilities - Lead the identification, evaluation, and deployment of highly targeted and effective marketing campaigns in close partnership with senior leadership and campaign managers - Define audience segmentation criteria and coordinate targeting refinement before execution with campaign managers and the marketing strategy team - Deliver accurate and on-time campaign data in support of ongoing initiatives - Leverages and recommends enhancements to existing client data in innovative ways to provide insight and propel innovations - Experienced using Adobe Marketing Cloud and/or IBM Unica Campaign, or similar technology platforms - Strong relational database experience, Proficiency in SQL preferred - Strong quantitative, strategic, and data visualization skills required - Ability to distill complex questions and to reconcile conflicting views in order to create impactful campaign targets - Will make daily decisions that will impact strategy, processes, and campaign dates. Will have a high degree of responsibility for resolving a full range of issues related to audience segmentation strategy - Excellent written and oral communication skills are required, specifically when relating complex data concepts to strategic business objectives Experience - Bachelors degree required - 6+ years direct marketing experience with segmentation and targeting strategy applied expertise - Use of client data to identify areas of opportunity, likely response rates and ability of treatments against targeted populations to generate necessary response to deliver on marketing campaign goals - Longitudinal view of marketing campaign management, integrating multiple touchpoints as the client or consumer moves through the touchpoint to maximize engagement and value creation - Ability to prioritize projects and assignments, and allocate time efficiently - Advanced with Excel, Access, and Query applications SF:LI-KH1 EOE M/F/D/V If you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at: **************. Nearest Major Market: Tampa Job Segment: Engineer, Social Media, Marketing Manager, Direct Marketing, Manager, Engineering, Marketing, Management Requisition #: *********

Keywords: New York Life, Tampa , Client Campaign Audience Manager, CVP, Executive , Tampa, Florida

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Sales Management Trainee
Description: If you re looking to start your career with a company that grows their managers and leaders from within the organization, then the Enterprise Management Training Program is for you. Whether you see yourself (more...)
Company: Enterprise Rent-A-Car
Location: Mount Dora
Posted on: 11/15/2019

Byram Account Manager
Description: Job Description POSITION SUMMARY Generates new and reorders revenue for the company covering our seven therapies providing high quality service to our providers and customers for the efficient and profitable (more...)
Company: Owens & Minor
Location: Orlando
Posted on: 11/15/2019

Program Manager / Orlando FL or Dallas TX with Security Clearance
Description: Description:A high potential and high performing leader with relevant Program Management experience and demonstrated ability to collaborate pro-actively within diverse teams is needed to support program (more...)
Company: Lockheed Martin
Location: Orlando
Posted on: 11/15/2019


Sales Management Trainee
Description: If you re looking to start your career with a company that grows their managers and leaders from within the organization, then the Enterprise Management Training Program is for you. Whether you see yourself (more...)
Company: Enterprise Rent-A-Car
Location: Longwood
Posted on: 11/15/2019

Sales Management Trainee
Description: If you re looking to start your career with a company that grows their managers and leaders from within the organization, then the Enterprise Management Training Program is for you. Whether you see yourself (more...)
Company: Enterprise Rent-A-Car
Location: Winter Garden
Posted on: 11/15/2019

Plant Manager (Lean/Six Sigma)
Description: Plant Manager Lean/Six Sigma br If you are a Plant Manager Lean/Six Sigma with experience, please read on br br We are a leading manufacturer of high-performance thermoplastic corrugated pipe, (more...)
Company: CyberCoders
Location: Winter Garden
Posted on: 11/15/2019

Manager - Patient Access - Revenue Cycle - Oviedo
Description: AdventHealth Oviedo seeks to hire a Manager - Patient Access - Revenue Cycle who will embrace our mission to extend the healing ministry of Christ. Facility Profile: The AdventHealth Oviedo Emergency (more...)
Company: Florida Hospital
Location: Winter Park
Posted on: 11/15/2019

Restaurant General Manager
Description: At Taco Bell, we're hungry for Mas. Mas Heart, Mas Flavor and Mas Value. If you want Mas in your life read on br br Think About it br ul br br li Do you go out of your way to make someone (more...)
Company: Taco Bell
Location: Winter Garden
Posted on: 11/15/2019

Manager Regional Revenue
Description: Job Description Regional Revenue Manager ul li Monitorsgroup and transient business thresholds within five-year forecast to ensuremeasurable improvements of demand and availability. Supplies critical (more...)
Company: Hilton Grand Vacations
Location: Orlando
Posted on: 11/15/2019

Sales Management Trainee
Description: If you re looking to start your career with a company that grows their managers and leaders from within the organization, then the Enterprise Management Training Program is for you. Whether you see yourself (more...)
Company: Enterprise Rent-A-Car
Location: Windermere
Posted on: 11/15/2019

Log In or Create An Account

Get the latest Florida jobs by following @recnetFL on Twitter!

Tampa RSS job feeds