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Assistant Manager, Licensing - Disney Consumables

Company: Parks, Experiences and Products
Location: Oldsmar
Posted on: May 13, 2022

Job Description:

The Assistant Manager, Licensing will manage one or several sub-categories and the associated Licensee base with the goal of exceeding predetermined revenue targets and growth objectives.Responsibilities : Partner with the Sr. Manager to manage the daily Disney/Pixar Branded Consumables business including:
Category Management / Finance & Business Planning

  • Implement strategy for the consumables global partner portfolio (Disney and Pixar)
  • Research & understand competitive landscape. Analyze market trends, consumer trends, retailer and industry needs.
  • Pitch new brands for upcoming marketing activations and/or studio films, and on-board new Licensees
  • Manage financials including ongoing POS analysis, quarterly forecasting and annual business planning/reviews
  • Support Sr. Manager in everyday responsibilities such as contract and amendment process, financial analysis, preparing presentations and other projectsBrand and Content Management:
    • Inform and guide Licensees in the execution of all brand marketing initiatives. Integrate Licensees within wider brand and marketing plans.
    • Complete analysis and help develop presentations to support brand and category management
    • Partner with other TWDC business segments to build bigger brand programsProduct Development:
      • Collaborate with licensees in establishing product development strategies and ensure all key milestones are being met for planned product launches.
      • Collaborate with Product Development team and licensees to build Licensee line plans (ensuring appropriate sku count, price point and brand initiatives are maximized), provide OPA oversight to ensure marketing strategies are reflected in product submissions and ensure Licensee product lines reflect Disney quality and brand/property objectives
      • Maintain updated line lists, placement, exclusive development, and promotional program information.Integrated Retail
        • Partner with the Integrated Retail (IR) team to define account promotional/marketing plans and ensure Licensee participation
        • Partner with sales in assortment / retail planning / sales pitches where relevantBasic Qualifications :
          • Experience with brand and property positioning, retail business development function, retail distribution, and the retail environment
          • Experience or high level of interest in the Consumer Packaged Goods industry.
          • Solid account management skillsRequired Education :
            Bachelor's degree or equivalent experience and 3 or more years related experience or MBA with 1 year of licensing experienceAdditional Information : Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

            This position is based in Orlando, FL


Keywords: Parks, Experiences and Products, Tampa , Assistant Manager, Licensing - Disney Consumables, Executive , Oldsmar, Florida

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