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Social Media Manager

Company: Global Widget
Location: Tampa
Posted on: November 11, 2019

Job Description:

In this exciting role, you will be a Social Media Manager for a variety of Global Widget brands. You'll work to increase engagement with current and potential customers and strengthen our online social media presence. You'll be working in a fast-paced, customer-centric environment with passionate team members who are focused on quality and execution.
Essential Functions

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Create and generate captivating content, edit, publish and post/share daily (original text, images and video) that builds meaningful connections and encourages community members to take action.
  • Optimize the company's social media within each platform to increase visibility of company's social content. Engage with social media audiences.
  • Use both organic and paid social media advertising methods.
  • Help establish key metrics for success in community engagement. Capture and analyze the appropriate social data/metrics, insights and best practices, and act on the information.
  • Collaborate with other departments (graphic designers, content writers, affiliate manager, product development, and sales/marketing) to manage reputation, identify key players and coordinate actions.
  • Outreach to websites, influencers, and advertisers to create business relationships.
  • Ensure social media content adheres to Global Widget's brand standards, and are integrated into the company's sales, marketing and communication strategies.
  • Assess and report on the performance of social media efforts using analytic and tracking tools; suggest and implement strategies to improve performance.
  • Stay current on emerging trends in social media platforms, measurement and user habits to ensure Global Widget and our brands are properly positioned to capitalize on communication and engagement channels.
  • Act as the voice of the brand across social media communities which include but are not limited to Facebook, Instagram, LinkedIn, YouTube and Twitter.
  • Plan and schedule photo and video shoots according to brand standards including developing the themes, scouting locations and talent and designing a "shot list" identifying key lifestyle and product "must haves" to be captured during the shoot
  • Other social media management duties include, but are not limited to: create and follow a posting schedule across various platforms; online advocacy; write editorial; community-outreach; manage promotions and contests; stay abreast of trending topics and industry news, etc.
  • Perform other duties and projects as assigned.
    Competencies
    • Able to work in a fast-paced and dynamic environment where it's all about multi-tasking to get the job done.
    • Positive and professional attitude with a focus on team work and collaboration.
    • Ability to multi-task and shift priorities quickly with exceptional attention to detail.
    • Superior organizational and time management skills.
    • Strong commitment to maintaining branding and quality standards
    • Excellent planning and follow-through skills
    • Willingness to acquire new competencies and accept new challenges.
    • Relates well, listens attentively, and able to quickly determine and resolve your internal and external customers' most important issues.
    • Willingness to work until the job is satisfactorily completed and expectations met
    • Experience with building a brand experience through video, photography and design is preferred
    • Experience with building and maintaining Influencer and Advocate relationships is a plus

Keywords: Global Widget, Tampa , Social Media Manager, Advertising , Tampa, Florida

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